At ProGARM we live and breathe innovation in our products and the time has come for some changes to our brand and what we look like.
In the PPE industry there’s no room for standing still as new fabrics, new fibres and new approaches to safety are continually developed. We’ve applied this mindset to our logo and visual brand, and you’ll see a refreshed look and feel appearing on our website, brochure and other ProGARM marketing materials over the next few months.
Why the brand update?
It’s been five years since we did any major work on our brand and we want it to feel fresh and relevant. It’s the same approach that we take with our products: we aim to lead the field, not get left behind in the pack, and that applies to our brand as well.
We’ve decided to adopt hexagons as part of our graphic approach. They are both organic (like the ones you see in a beehive and strong. They are nature’s building blocks, making up carbon, our most essential element and the core of our DNA.
We’ve added more colour and vibrancy to our brand palette, which gives us more shades to play with. You’ll still see the colours that ProGARM uses widely and you’ll still instantly recognise something ProGARM, but we’re shaking up the yellow accent with highlights of lime and orange, with some bright blue in the mix too. Modern vibrant colours for a modern, vibrant and exciting business.
You’ll see parts of the new brand being added to product labels, email signatures and our presentations over the next few months.
Progress, and stillness
But while we are making progress on our brand, our core values remain the same as they always were. We’ve been working hard on our mission to educate about the dangers of arc flash and have created the beginnings of an education hub on our website.
If you’re new to arc flash, or just want to refresh your memory on the technical aspects of it, make a start with our All About Arc Flash section which takes you through 14 fairly brief and easy-to-read articles. You can easily move from one article to the next, or just read the ones that interest you.
If there’s something you want to know that we haven’t covered in this dedicated section, check out our news section which is filled with blogs and key information. And if you still can’t find what you’re looking for, let us know and we’ll be happy to help on the phone. We might even write a blog post about your query to help others as well.
Make sure that you’re specifying the right PPE for your team.
Read our free guide on the top considerations when choosing Arc Flash clothing & PPE below and make the best choice for you and your team via the link below ⬇.Back